Tonight on the way home from work, I stopped into our local grocery store to grab a few things. As I walked in a Better Food is Local display greeted me. It was big, red and white and had the names and pictures of a few local farmers. I had already bought my fill of apples for the week at a roadside vegetable stand, so I didn’t want more at the moment. Still, I stopped to learn more about the farmers who provided Sobeys with the wonderfully delicious looking apples.
Imagine my surprise when I stepped closer and read the names of the apple varieties and the places where they were grown. Take note that the whole display is designed to tell the consumer Better Food is Local. Each tray of apples has a Nova Scotia Grown banner clipped to the side.
Now tell me, what is wrong with these pictures? Is this considered false advertisement? Do consumers even realise what they are buying? Or do I simply do not understand the meaning of local?
The apples in the pictures below are on the top shelf.
I have to ask myself: Doesn’t Nova Scotia produce awesome apples?
We do! Why aren’t they on the top shelf? Why don’t they dominate the display if buying local is better?
*I apologise for the poor quality of the photos. They were taken with my phone.